New

The future of acidic
gloss color is hyaluronic.

Get inspired for your future Dia light experience.

They already found their perfect hair color.

Get ready for your next Hair Color service by L’Oréal Professionnel.

Pre-step

Metal Detox Pre-Treatment Spray

Neutralizes metal inside the fiber and protects it before color, balayage or lightening services.​
Pre-lighten

Blond Studio Purple Lightening balm & Oxydant ​

Lift and neutralize in one step with Blond Studio Purple Lightening balm.
dl-dia-light-routine
Tone

Dia Light & Oxydant

Up to 6 weeks of gloss color with ​Dia light​.
Post-treatment Step 1

Metal Detox Shampoo

Anti-metal cleansing cream shampoo.
Post-treatment Step 2

Metal Detox Mask

Professional mask for all hair types.
Post-treatment Step 3

Metal Detox Concentrated Oil

-97% hair breakage, in 1 drop1.

Hyaluronic toning service.

It’s time to shine!

Find your nearest salon and let the experts craft your new perfect look.

Book your appointment today and embrace your hair transformation.

Pro stylists, Stay ahead.

Transform your clients' looks with ease.

Discover the latest Dia light shades, expert tips and where to shop.