NEW

Keratin Alpha Sleek.

Transform hair for 2 weeks of smooth, frizz control.1

1 Instrumental tests after 4 applications of routine Shampoo + Smooth Transformer + Serum.

INNOVATION

Keratin Alpha Sleek.

Transform hair for 2 weeks of smooth, frizz control.1

1 Instrumental tests after 4 applications of routine Shampoo + Smooth Transformer + Serum.

THE TECH

Keratin Alpha-shaper + amino acid chains.

Reprogramming hair by acting at Keratin Alpha level to smooth the fiber, and to control frizz and volume.
It delivers long-lasting, lively smoothness with natural movement, while preserving fiber integrity.​

THE SCIENCE

What is Keratin Alpha?​

It is the primary protein that forms the very core structure of your hair, residing at the deepest level of the fiber. It is the building block that dictates each strand’s shape, strength, and elasticity.

THE SCIENCE

Why does Keratin Alpha determine hair outer shape?

Alpha-keratin is the fundamental structural protein that forms the hair. Its internal helical arrangement, along with the extensive network of bonds within the hair's cortex, dictates the strand's overall geometry, and ultimately determines if hair appears straight, wavy, or curly.

PATENTED SMOOTHING TECHNOLOGY

Why Keratin Alpha Sleek is an haircare innovation?

Keratin Alpha Sleek range has been formulated with stylists for all those who want to reduce frizz, improve smoothness, and keep hair straighter and softer, with results that last. In fact, while other at-home smoothing treatments only act on the surface of the hair for temporary result, Keratin Alpha Sleek transforms hair at Keratin Alpha level, for 2 weeks of smooth, frizz & volume control, ensuring daily styling in half the time. It is suitable for all hair types.

KERATIN ALPHA SLEEK

Smooth Transformer.

  • Transform hair for 2 weeks of smooth, frizz & volume controlled hair1
  • Transforms hair for long-lasting smoothness while preserving hair integrity2
  • Controls frizz and volume2
  • Daily styling in half the time1
  • Instant shine2

1 Instrumental test after 4 applications of the routine Shampoo + Smooth Transformer + Serum
2 Instrumental tests