Reverse melanin loss effects for 6 weeks of gloss color1 and up to 70% grey coverage.

1Instrumental & consumer tests.

Get inspired for your future Dia color experience.

They already found their perfect hair color.

THE TECH

The end of dull hair is here.

Melanin Gap Filler Technology.

Fills gaps from lost melanin and reinjects color inside the fiber. Up to 92% natural origin1.
No ammonia.

  • Compensate melanin loss effects for 6 weeks of gloss color2.
  • Up to 70% grey coverage.

1 Maximum % of naturality across all shades of the range, with at least 84%.
2 Instrumental

VIRTUAL TRY ON

Find your next vibrant hair color in real-time.

10 new multi-reflective browns inspired by the moon titan.

It’s time to shine!

Find your nearest salon and let the experts craft your Titan Brown perfect look.

Book your appointment today and embrace the transformation!

Pro stylists, Stay ahead.

Transform your clients' looks with ease.

Discover the latest Dia Color shades, expert tips, and where to stock up.