Dia color

Reverse melanin loss effects for 6 weeks of gloss color¹ and up to 70% grey coverage.

¹Instrumental & consumer tests.

Discover the science behind Dia color.

The tech

The end of dull hair is here. 
[Melanin Gap Filler Technology]

Fills gaps from lost melanin and reinjects color inside the fiber. Up to 92% natural origin1.
No ammonia.

- Compensate melanin loss effects for 6 weeks of gloss color2.
- Up to 70% grey coverage.

1 Maximum % of naturality across all shades of the range, with at least 84%.
2 Instrumental

The science

Reverse melanin loss effects for 6 weeks of gloss color.

Melanin molecules in hair provide color, vibrancy, and shine: Melanin degrades as we age, causing dullness and grey hair. Dia color revives vibrant visible reflects and provides nourishing shine that lasts.

Sustainability

Dia color for the future.

- 36% less packaging¹.
- 27 fewer tons of paper¹.
- 100% recycled + recyclable packaging.
- 95% post recycled aluminum tube¹.

¹Vs. Dia Richesse

Co-developed with pros.

All you need to know about Dia color.