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Hair tech​

Picking up steam: discover the benefits of hair steaming.

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Mobile screen showing how L’Oréal Professionnel’s Virtual Try-On tool works to help users experiment with different hair color shades

What if there was a way to try on a hair color before committing? There is.

5 min read

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Image showing woman with colored short hair to illustrate how to choose the right blow dryer

Get it while it’s hot: pro tips for choosing the best hair blow dryer.

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A woman consulting a professional hairstylist for a personalized hair consultation to discuss her ideal cut, color, and care routine

Mirror Mirror: discover what a hair consultation can do for you.

4 min read

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Demonstration of a woman drying her hair with the L’Oréal Air Light Pro, showing no damage thanks to its protective technology.

Does blow drying your hair damage it? Answers and more.

3 min read

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Woman with shiny long brown hair using an online hair diagnostic to wisely choose the most suitable hair care routine products

Get a custom hair routine and take care of your hair like a pro.

3 min read

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