Damaged hair & split ends. Absolut Repair Molecular restores your hair's strength, elasticity and movement. Discover
Curly hair for each type of curls & coils. Express your curls, the pro way with Curl Expression. Discover
Color radiance & maintenance. Vitamino Color helps neutralize unwanted warm, orange & yellow reflects. Discover
Play the video Pastel hair color. Section and pre-dry. Roll ends only to polish shape. For soft movement and color dimension.
Play the video Coily hair. Isolate and twirl. Shape with heat. Fix with cold shot. For protected and defined coils.
Play the video Intense hair color. Section and flip over the brush. Smooth with downward effect. For sleek shine and respected color.
Play the video Thick curly hair. Circle upwards to form curls. Scrunch fringe with upward airflow. For protected and bouncy curls.
Play the video Balayaged hair. Pull upwards from roots. Twist from mid-lengths using brush. For loose, luminous waves.
From rue d’Alger Paris, to conquering Europe. L’Oréal Professionnel Paris, at the origins of L'Oréal Group. Deep dive in our history
Play the video Head Up Our free mental health training program by hair pros for hair pros. Watch the episode 1
Play the video Water Saver The first handshower leveraging patented water fragmentation technology. Discover more
Play the video We ACT on transparency We are committed to not only improving the environmental and social footprint of our products but to also sharing this information with our community so they can make informed choices. Learn more
Serie Expert shampoo refills. Reengineered to be more professional, more performant & more sustainable. Discover
