
Patented innovation
Vitamino Color Spectrum
Lock in your day 1 color vibrancy for up to 100 days.1
Concentrated with Ferulic Acid + Citric Acid 2.5%.2
1 Instrumental test with full Vitamino Color Spectrum system.
2 Up to 2.5% citric acid.
2025 COLOR CAPSULE

Titan Brown
10 new multi-reflective browns stunning colors of #MochaMousse, the Pantone color of 2025, inspired by Titan’s moon.
#NoBreakageChallenge
Metal Detox
99% less breakage in one use1.
2x more shine2.
Heat protection up to 230°C2.
1 Instrumental test after applying the Metal Detox pre-shampoo treatment + shampoo + mask.
2 Instrumental test: Metal Detox Oil.
#RebornStrongerChallenge
Absolut Repair Molecular
Repair 2 years if damage, in one use.1.
Restores hair's strength , elasticity and movement.2
Deep penetration, instant transformation.
1 Instrumental test on the fiber macro-molecular structure after application of shampoo + rinse-off serum + leave-in mask.
2 Consumer test after 2 weeks use of shampoo + rinse-off serum + leave-in mask. Non-retouched pictures
Innovation

Dry with the speed of light.
Without damage.1
#AirLightPro
1 Instrumental test, AirLight Pro vs. naturally dried hair.
Mental health matters

Our free mental health training program by hair pros for hair pros.
#HeadUp
Trending now.
Discover your new favorite hair products.
Keep your hair salon-perfect at home with our pro routines.
Try Titan Brown colors in real-time.
Find your perfect match with #MochaMousse vibes, the ultimate titan brown looks that’s truly you!
Ready for a hair transformation?
Your perfect hair journey starts here. Find your closest salon and take a rendez-vous.