Innovation
Metal Detox Mask
#1 professional mask WW. 1
1000 fibers saved from breakage.2
100 hours of deep hydration.3
1 2025 Kline sales value data, rinse-off mask, online, salon and selective channel, 25 markets (81% of haircare treatments sales worldwide).
2 Instrumental test.
3 In a jar, instrumental test.
Real hair. Animated in AI.
Professional patented technology.
Metal Detox Professional mask.
The pro choice for extreme hair rescue.
97% less breakage.1
100 hours of deep hydration.1
1 Instrumental test with Metal Detox mask
NEW
Absolut Repair Molecular Bi-Phase oil.
Shake to shine.
2 years of damage repair.1
100 hours of shine.2
1 Instrumental test at the cuticle level.
2 Instrumental tests.
Innovation
Dry with the speed of light.
Without damage.1
#AirLightPro
1 Instrumental test, AirLight Pro vs. naturally dried hair.
Mental health matters
Our free mental health training program by hair pros for hair pros.
#HeadUp
Keep your hair salon-perfect at home with our pro routines.
Trending now.
Discover your new favorite hair products.
Feeling inspired for your own glow-up?
My Hair [diagnosis]
Unlock your customized hair routine.
Tell us your hair concerns and we’ll help you build a stylist-approved at-home protocol for next-level hair results.
Ready for a hair transformation?
Your perfect hair journey starts here. Find your closest salon and take a rendez-vous.
Welcome to our world.
From rue d’Alger Paris, to conquering Europe.
L’Oréal Professionnel Paris, at the origins of L'Oréal Group.
Water Saver
The first handshower leveraging patented water fragmentation technology.
We ACT on transparency
We are committed to not only improving the environmental and social footprint of our products but to also sharing this information with our community so they can make informed choices.
Serie Expert shampoo refills.
Reengineered to be more professional, more performant & more sustainable.
