Transformation
day.

April 25th & 26th, 2026.
Palais de Tokyo, Paris.

For the first time, L’Oréal Professionnel gathers top hairdressers from around the world for a global event dedicated to hair transformation.

At a venue that evolves with its guests, leading talents create the season’s most striking transformations on international influencers, culminating in a spectacular live reveal shared with audiences worldwide.

Discover

A 3-step
Hair Transformation.

Over the course of this two-day journey, our international guests will undergo a complete professional hair transformation, in three key stages of color, hair care, and styling.

  • Color: From the new French Blending technique, or transitioning from brunette to blonde, to our Hyaluronic glossing service with Dia Color.

  • Haircare: From Keratin Alpha Sleek, to Absolute Repair Molecular Bi-Phase oil and Metal Detox Mask, all professional treatments that enable a real transformation while protecting the hair.

  • Styling: Using pro techniques to bring to life the trendiest and edgiest looks of their dreams.


Leading to a grand reveal shared instantly with their global communities.

A 3-step
Immersive Venue.

The Palais de Tokyo will be partitioned into three visionary "Capsules," each representing a different facet of the transformative journey:

  • The Transformation Capsule: The heartbeat of the event. A high-tech sanctuary where the hairdressers execute their craft, blending professional gestures with the brand's latest scientific innovations to reveal the "new self" of each guest.

  • The Outdoor Capsule: A dedicated architectural space designed for the ultimate reveal. This is where the final professional hair transformations are captured by the world's leading lenses, creating the key visual assets that will set the digital hair trends for the season.

  • The Transformation Party at Le Yoyo: As night falls, the experience moves to Le Yoyo for a night celebrating the very essence of transformation. In a space where technology and the soul of hair converge, this evening will push the boundaries of creativity with the reveal of a brand-new, never-before-seen hair show, a spectacular fusion of technology and artistry.

Discover our most transformative hair tech.

Master the art of transformation with L’Oréal Professionnel innovations - Metal Detox Mask, Absolut Repair Molecular Mask and Oil, and the new Keratin Alpha Sleek technology.

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Your questions & our answers on Transformation day.

  • What is Transformation Day?

    Transformation Day is L’Oréal Professionnel first event dedicated to the art and impact of professional hair transformation. Conceived as a one-of-a-kind experience, it brings together hair expertise, creativity and immersive storytelling across two days in Paris. 

  • When and where is the event taking place?

    Transformation Day will take place in Paris on April 25 and April 26. The event has been designed to unfold across a series of curated moments that reflect both the creative energy of the city and the brand’s professional heritage.

  • What can guests expect from the event program?

    The program includes several key moments across the two days. On April 25, guests will experience a personalized Hair Transformation, co-created with a dedicated hairstylist, followed by an immersive dinner in an iconic Parisian venue. On April 26, the experience continues with the Transformation Capsule, an exclusive content creation journey from backstage to final reveal, before culminating in a Transformation Party featuring live DJ sets and artistic performances.

  • What is the ambition behind Transformation Day?

    Through Transformation Day, L’Oréal Professionnel aims to spotlight the creativity, expertise and innovation at the heart of professional hairdressing. The event is intended to celebrate transformation not only as a beauty result, but as a broader expression of artistry, self-expression and cultural relevance.

  • How does this event reflect the brand’s positioning?

    Transformation Day reflects L’Oréal Professionnel commitment to elevating professional hair artistry through experiences that are both premium and contemporary. By bringing together technical excellence, avant-garde creativity and immersive event design, the brand is reaffirming its vision of hair as a powerful space for transformation and expression.