Dia color Titan Brown.

Co-developed with pros.

Reverse menlanin loss effects for 6 weeks of gloss color¹.

Jess

Color specialist & owner of Maven salon in San Diego

Naturality is a strength, and the results were still 100%. The shine was impeccable.

¹ Instrumental and consumer tests

Dia color Titan Brown.

Co-developed with pros.

Reverse menlanin loss effects for 6 weeks of gloss color¹.

Lucas Possetti

Hair stylist & Hairfluencer in Sao Paulo

The texture is very moist. I could feel freshness of the formula.

¹ Instrumental and consumer tests

VIRTUAL TRY ON

Find your next vibrant hair color in real-time.

Transform your look and unlock your full potential now.

All you need to know about hair.

An expert guide to caring for your color-treated hair.

Exploring a new shade for your locks? Or just back from a new color treatment at the salon? Whatever color treatment you use, there’s a way to make it last longer. Without proper maintenance, colored hair can fade. Learn how to take care of dyed hair and make your color last. Keep reading for expert colored hair tips that support hair health and keep hair color vibrant.

5 min read

Hair color trends 2025: 6+ ideas to try.

New year, new you. Every new year brings opportunity and inspiration for all kinds of change – from head to toe. This year, why not start with a refresh of your hair color? If you’re not sure where to begin for a color shift, look no further. We have our finger on the pulse of the hottest hair color trends of 2025 and we’ve rounded them up for you right here. Sneak preview: There are bold colors, refreshed classics, and fun new techniques to explore. <br/> <br/> So, what are the latest trends in hair color? Keep reading to find out.

5 min read

Peekaboo hair: how to get the look.

Feeling like a fresh pop of color without making a full commitment? Peekaboo hair might be just what the doctor ordered. Peekaboo highlights mark a trend with roots that go back to the 80’s, as well as a fun, timeless appeal. Keep scrolling for our expert guide to peekaboo highlights.

5 min read

Let it shine: the definitive guide to hair gloss.

Look no further for everything you wanted to know and were too afraid to ask about hair gloss so you can nourish your hair, boost shine and get a color lift. Hair gloss treatments can have many benefits for previously colored hair. Learn about Dia light, an ammonia-free product designed to gloss, tone and refresh color.

5 min read

Get it while it’s hot: pro tips for choosing the best hair blow dryer.

Learn the ins and outs of heat styling your hair and find the best hair blow dryer for you, no matter your hair type. In this article, we’ll focus on the hair blow dryer in particular, and just below, we get into the essential details so you can feel empowered to choose the very best hair blow dryer for you.

5 min read

Repair damaged hair now.

What’s your damage? It’s time to give your hair some TLC. Explore the causes of damaged hair and learn everything you need to know about repair and damaged hair treatments. If you’re asking yourself, how do I repair damaged hair, don’t give up. Frizzy, dry, dull hair? It’s time to restore and repair.

5 min read