Serie Expert.
Reengineered to be more professional, more performant & more sustainable.
#JoinTheRefillMovement
Discover our range of refillable haircare.
Serie Expert, by pros for pros.
Designed by pros for pros with our most expert scientists and hair artists, working hand in hand, in each part of the world.
Together, they tested and selected the most performing technologies to deliver the best technical performance for each hair concern.





Keep your hair salon-perfect at home with our Serie Expert pro routines.



Rinse-off serum.
Deep penetration, instant transformation.

Concentrated Mask.

Leave-in mask.
Heat protection up to 230°C.

Bi-phase Oil.
Damaged hair





Protecting Mask.


Anti-breakage & strength




Deep conditioner.

Mask.

Glass shine serum.
Color radiance & maintenance



Anti-oiliness dermo-purifier shampoo.

2-In-1 Deep Purifier Clay.

5-in-1 serum.
Anti-oiliness


Anti-discomfort




Intensive Moisturizer Rich Mask.

10-in-1 cream-in-mousse.

Drying accelerator.
Heat protection up to 230°C/450°F.

Curls reviver.
Curly hair



Anti-buildup cleansing jelly shampoo.

Intensive Moisturizer Rich Mask.

Cream-in-jelly definition activator.
Heat protection up to 230°C/450°F.

Long Lasting Intensive Moisturizer.
Heat protection up to 230°C/450°F.

Drying accelerator.
Heat protection up to 230°C/450°F.

Curls reviver.
Coily hair

My Hair [diagnosis]
Pro hair advice in your pocket.
Tell us your hair concerns and we’ll help you build a stylist-approved at-home protocol for next-level hair results.

New Refills
High pro performance, -73% plastic use.
- 1 year of usage1 = 1 bottle + 3 refills.
- Refillable in both 300ml & 500ml bottles.
1 Compared to 500ml bottle.
EU U&A average consumption of 3x washes per week, 10g each time.

How to refill your Serie Expert shampoo bottle?
The 4 steps to refill your shampoo bottle.
Step 1. Take your empty bottle. Do not rinse it.
Step 2. Unscrew the bottle & refill caps.
Step 3. Take the refill pouch and pour it slowly inside the bottle.
Step 4. Put the cap back on and use your shampoo as usual.
Pro tip. Refill the bottle maximum 3 times.
More sustainable.
[Recyclable bottle1]
100% recycled plastic, now recyclable.
[-73% plastic2]
90 tons of plastic or the equivalent of 3 million unit plastic bottles saved per year3.
1 Excluding pump and colorant, countries to check recyclability claims.
2 Compared to 500ml bottle. EU U&A average consumption of 3x washes per week, 10g each time.
3 500ml plastic water bottles.
Let’s find your perfect haircare routine with #SerieExpert.
I’m very tender headed and I’m a conditioner fanatic because detangling my hair is always such a process. I was apprehensive at first because I love to condition my hair in the shower immediately after shampooing. But I was pleasantly surprised that this Absolut Repair Molecular leave-in conditioner softened my hair texture and made it easier to detangle, and my 3b-3c type curls get very knotty. The product doesn’t weigh my hair down or leave a thick residue and although I don’t love the floral scent, it dissipates and makes my hair care routine easy. I’m fond of detangling products or leave-in conditioners to help tame my locks and this product is now high on my list.
I was so excited to use L’Oréal's Vitamino Color Spectrum Glass Shine Serum! This product did not disappoint. I love the immense shine I saw after just blow drying. I then used the flat iron and I felt that locked in the shine even more. As I am getting older and getting grey hair, they seem more course and frizzy, this serum definitely tamed those stick up and fly away hairs. I especially love that this shine serum works as a heat protectant and helps repel water also! The other great aspect of this product is that it lasts through many washes, Imaking me feel like this is a salon quality product. My hair felt smooth, looked shiny and I love the extra benefit of being a heat protectant! I was given this product in return for my honest review.
I love the way this product (Metal Detox pre-shampoo treatment) makes my hair feel and smell! The first time I used it I could immediately tell a difference in the over all texture of my hair! I wasn’t sure what to initially think about this product when I got it. To be honest I didn’t think I’d see too much of a difference or notice much change but I’m hooked on seeing how well this whole line works for my hair. I’m definitely going to be trying more products and regularly incorporating them in my hair care routine! I unfortunately live in an area that has hard water so detoxing my hair is a must! So glad I was afforded the opportunity to try this product and see an immediate difference.
As a licensed beauty professional for four years i have tried many beauty products to recommend to family friends and clients. I love L’Oréal Professionnel so i was very excited to try the new Absolut repair molecular shampoo for very damaged hair. This shampoo has been a life saver for me. I have been getting my hair bleached for the past 5 years maybe longer so i have damaged, dry, brittle hair. This shampoo along with other products in the line have changed my hair for the better. My hair feels so strong and healthy. I love that the shampoo is color safe so i don’t need to worry about my hair done so soon! Overall, love this product.
I'm loving L’Oréal's Metal Detox Anti-Breakage Hair Oil! It's like a hair savior, reducing my breakage and detoxifying my hair. It nourishes and moisturizes, leaving my hair soft and silky. Plus, I love the fact that it protects from my hair from heat damage and makes my hair way more manageable. I'm obsessed with how it makes my hair smell and it's affordable too! I'm using it as a heat protectant and pre-shampoo treatment, It's a total game-changer.
This product (Metal Detox) Protecting concentrated oil.has completely transformed my hair! Before I started using this product I struggled with frizzy, dry, and damaged hair. Even after trying numerous different treatments, I could never achieve the desired look I wanted. This product allows me to style my hair with heat while maintaining shiny, healthier looking hair! It is made with quality ingredients, so my hair is in the best shape it has been in years! I highly recommend this product, your hair will thank you!
Shop now your Serie Expert routine.
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