Explore the world of L'Oréal Professionnel products and expertise.

2025 COLOR CAPSULE

French Balayage Mermaids.

Peekaboo colors, inspired by an underwater world.

Patented innovation

Vitamino Color Spectrum

Lock in your day 1 color vibrancy for up to 100 days.¹

Concentrated with Ferulic Acid + Citric Acid 2.5%.²

¹ Instrumental test with full Vitamino Color Spectrum system.
² Up to 2.5% citric acid.

95% of women prefer iNOA to any other hair color they’ve tried¹.

¹ Consumer questionnaire, 150 women.

#NoBreakageChallenge

Metal Detox

99% less breakage in one use¹.

2x more shine².
Heat protection up to 230°C².

¹ Instrumental test after applying the Metal Detox pre-shampoo treatment + shampoo + mask.
² Instrumental test: Metal Detox Oil.

2025 COLOR CAPSULE

Titan Brown

10 new multi-reflective browns stunning colors of #MochaMousse, the Pantone color of 2025, inspired by Titan’s moon.

#RebornStrongerChallenge

Absolut Repair Molecular

Repair 2 years if damage, in one use.¹.

Restores hair's strength , elasticity and movement.²
Deep penetration, instant transformation.

¹ Instrumental test on the fiber macro-molecular structure after application of shampoo + rinse-off serum + leave-in mask.
² Consumer test after 2 weeks use of shampoo + rinse-off serum + leave-in mask. Non-retouched pictures

Innovation

Dry with the speed of light.
Without damage.¹

#AirLightPro

¹ Instrumental test, AirLight Pro vs. naturally dried hair.

Mental health matters

Our free mental health training program by hair pros for hair pros.

#HeadUp

Keep your hair salon-perfect at home with our pro routines.

Damaged hair & split ends

Absolut Repair Molecular restores your hair's strength, elasticity and movement.

Anti-breakage & strength

Metal Detox protects from hair breakage & colour shift.

Color radiance & maintenance

Lock in your day 1 color vibrancy with Vitamino Color Spectrum.

Deregulated scalps & hair loss

Start your scalp reset with Scalp Advanced.

Curly hair for each type of curls & coils

Express your curls, the pro way with Curl Expression.

Trending now.

Discover your new favorite hair products.

Vitamino Color Spectrum Serum

Locks in glass shine. Results last up to 10 washes.

Absolut Repair Molecular Mask

Replump hair’s molecular layers.

iNOA

The luxurious in-salon color experience.

Dia color

The end of dull hair is here.

AirLight Pro

Dry with the speed of light. Without damage.

Ready for a hair transformation?

Your perfect hair journey starts here. Find your closest salon and take a rendez-vous.

Welcome to our world.

From rue d’Alger Paris, to conquering Europe.

L’Oréal Professionnel Paris, at the origins of L'Oréal Group.

Deep dive in our history

Head Up

Our free mental health training program by hair pros for hair pros.

Water Saver

The first handshower leveraging patented water fragmentation technology.

We ACT on transparency

We are committed to not only improving the environmental and social footprint of our products but to also sharing this information with our community so they can make informed choices.

Serie Expert shampoo refills.

Reengineered to be more professional, more performant & more sustainable.

Deep dive in our history