NEW

The color performance you love, with less odor & easier mixing.

#JoinTheRefillMovement

Discover our range of refillable haircare.

Innovation

Dry with the speed of light.
Without damage.1

#AirLightPro

1 Instrumental test, AirLight Pro vs. naturally dried hair.

Patented innovation

Vitamino Color Spectrum

Lock in your day 1 color vibrancy for up to 100 days.1

Concentrated with Ferulic Acid + Citric Acid 2.5%.2

1 Instrumental test with full Vitamino Color Spectrum system.
2 Up to 2.5% citric acid.

Mental health matters

Our free mental health training program by hair pros for hair pros.

#HeadUp

Welcome to our world.

 Play the video Head Up

Head Up

Our free mental health training program by hair pros for hair pros.

 Play the video Water Saver

Water Saver

The first handshower leveraging patented water fragmentation technology.

 Play the video We ACT on transparency

We ACT on transparency

We are committed to not only improving the environmental and social footprint of our products but to also sharing this information with our community so they can make informed choices.