Explore the world of L'Oréal Professionnel products and expertise.

Innovation

AirLight Pro

Dry with the speed of light.
Without damage.¹

#AirLightPro

¹ Instrumental test, AirLight Pro vs. naturally dried hair.

Patented technology

Absolut Repair Molecular

Professional mask.

Repair 2 years of damage.¹
Replump hair’s molecular layers.²

#AbsolutRepairMolecular

¹ Instrumental test on the fiber macromolecular structure.
² With Hydration at macro-molecular level, instrumental test.

New refills

Serie Expert

High pro performance.

-73% plastic¹ use.
-15% price/ml².

#SerieExpert

¹ Compared to 500ml bottle.
² 3.5x washes per week.
EU U&A average consumption of 3x washes per week, 10g each time.

New

Scalp Advanced

Professional 5-in-1 serum.

Defeat 5 scalp deregulations, from week 1¹.

#ScalpAdvanced

¹ Consumer test results.

Mental health matters

Head Up

Our free mental health training program by hair pros for hair pros.

#HeadUp

For all hair types concerns.

Damaged hair & split ends.

Restore your hair's strength, elasticity and movement.

Anti-breakage & strength.

Say goodbye to hair breakage & colour shift.

Deregulated scalps & hair loss.

Start your scalp reset.

Curly hair for each type of curls & coils.

Express your curls, the pro way.

Color radiance & maintenance.

Neutralize unwanted warm, orange & yellow reflects.

Pro testies

Absolut Repair Molecular

Co-developed with pros.

Repairs & strengthens, for all damaged hair.

Adina Pignatare.

Trend expert @Behindthechair & leading educational expert popularizing hair science & hairdressing on social media.

My client before after was a huge transformation! They could not believe how their hair were still movable but also felt healthier. It is impressive for something that is made for repair to be that way.

Find out now

Powered by tech

My Hair [iD]

The ultimate hair color consultation tool.

Professionnal color Virtual Try-On and trending inspiration for an elevated color consultation.

Download now!

Which look for today?

How to create a blow out straight look?

Learn how to give your curls a blow out straight look with Yolanda Abbelán.

Discover more looks

How to straighten 4C afro hair?

Learn how to straighten your 4C afro hair with Loretta Grace.

How to create glam curls?

Learn how to create glamorous curls with volume with Yolanda Abbelán.

How to create curls on a wig?

Learn how create curls on a wig with Loretta Grace.

Welcome to our world.

From rue d’Alger Paris, to conquering Europe.

L’Oréal Professionnel Paris, at the origins of L'Oréal Group.

Deep dive in our history

Head Up

Our free mental health training program by hair pros for hair pros.

Watch the episode 1

Water Saver

The first handshower leveraging patented water fragmentation technology.

We ACT on transparency

We are committed to not only improving the environmental and social footprint of our products but to also sharing this information with our community so they can make informed choices.

Serie Expert shampoo refills.

Reengineered to be more professional, more performant & more sustainable.