[Welcome to our world.]

This is a story that started in 1909 with a young chemist’s invention of the world’s first hair dye. Eugene Schueller crossed Paris as he began the journey that would lead to the creation of the world’s undisputed beauty leader and to the creation of the industry of hairdressing itself.

“Our brand heritage book reveals how we have achieved that - through a pioneering spirit, our passion for the science of hair and our commitment to supporting hair professionals and their clients.” Anne Machet, International General Manager of L'Oréal Professionnel Paris.

Through these pages fueled by elevating and archived visuals, you will get to know the brand's heritage and vision for the future, to fully appreciate its role of pioneer and historical partner leveraging the professional industry. 

[Hairstyling, the heart of L'Oréal]

L'Oréal's story finds its roots in a modest Paris apartment, at the turn of the 20th century, with a disruptive innovation that changed the rules of hair color.

It all started when Eugène Schueller, invented the world's first harmless hair dye, which fast became a hit with hairstylists across Europe.

It was also the first innovations of many that would later become the core of the L'Oréal Professionnel's pioneer spirit.

[Bringing this inspiring heritage to life]

In a constant quest for reinvention, L’Oréal Professionnel is proud to reveal its first ever Heritage Book.

Year by year, discover the heritage of a passionate brand fueled with elevating and archived visuals.

This tribute to hairstylists has been designed in chronological order, marked by the key dates of the history of L'Oréal Professionnel.

A long- read content fueled by elevating visuals from today and the past, as well as quotes from key leaders, always telling the story of passionate people serving professionals since 1909.

[The birth of an innovative leader]

As a pioneer brand, L'Oréal Professionnel has stayed true to its founding mission: develop the professional hair industry.

Through its trailblazing spirit, passion for science and the development of new innovations, L'Oréal Professionnel continues to lead professional hair beauty and take it to future, that is sustainable and tech.

The brand is proud to partner with independent and in salon hairstylists in 66 different countries all over the world. 

[Immersion in the brand's DNA]

By always seeking to improve what is offered to hairstylists and consumers, L'Oréal Professionnel has created a host of innovations that have forged the history of the hairdressing world.

The first harmless hair dye, the first cold perm, the first skin allergy tests, the level of depth scale, tone-on-tone color... are a few examples of the brand's pioneer spirit.

Our brand’s story is constantly fueled by in-depth and disruptive innovations, developed out of our passion for science and our technical, technological and tech-augmented expertise.

Today, we push the boundaries with patented molecules, advanced research, elevated tools and new-to-the-world solutions at the disposal of hair stylists.