Unlike traditional permanent haircolor containing ammonia, The ODS (Oil Delivery System) technology uses the power of oil to maximize the effectiveness of the hair coloring process with minimal concentration of alkaline agent.
A low dose of MEA (menoethanolamine) slightly opens the cuticle while the ODS technology envelops the hair fiber in a film of oil, propelling the water-based colorant and pushing it deeper into the hair fiber for unlimited color results and supreme respect for the hair.Discover
Our 1st translucent oil-glow colour for a neutralised finish and extreme luminosity.
INOA Glow is boosted in cool reflects with up to 70% cool dyes for ultra neutralized colour results.
INOA Glow gives +30% light reflection* and up to 2x more translucency Vs the Inoa core range.
With a new and improved texture, its opti base formula is easy to mix, apply and blend for seamless natural-looking results.Discover
INOA Glow offers a palette of 9 new shades, from ashy to iridescent and mocha.