New in salon


The luxurious in-salon color experience, powered by oil, now with a professional diagnosis.

You are a professional

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Learn more about new iNOA

Now on access


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Available soon on your stores.

Personalized with tech

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The in-salon augmented color diagnosis.

Professionnal Color diagnosis, unique inspirations and virtual try-on combined in an all-in-one experience.

More than 4 000 formulas powered by oil and personalized with tech available in-app at your fingertips.

*Vs previous inoa

the formula

Powered by oil.​

We kept the core of INOA formula, powered by oil thanks to its ODS patented technology that propels the pigments inside the fiber, therefore eliminating the need of ammonia.

Mixing ratio 1:1
Development time: 35min.

Improved usage

    • ​Faster & easier to apply*.
    • Easier to rinse*.

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*Vs previous inoa

The in-salon augmented color diagnosis


color performance

Tailor-made color.

Large color palette of 91 shades, and more than 4 000 color possibilities thanks to iNOA [iD], the new haircolor diagnosis by L’Oréal Professionnel. An undeniable color performance, thanks to its ODS technology :

    • High impact color.
    • +48% shinier hair*.
    • No damage in sight.
    • Up to 100% grey coverage.

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*Instrumental test vs before color.

cosmeticity & care

No ammonia formula.

iNOA’s formula with no ammonia and 60% oil inside provides a unique color experience for you and your clients:

    • No odor.
    • Optimal scalp comfort.
    • +20% scalp hydration*.
    • Visibly Improved hair quality.

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*Vs before color. Instrumental test, 62 women.

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iNOA committed to the future.

We renovated iNOA making it more sustainable.
​Not only its formula is now vegan but packaging improvements were also made:

    • Dematerialized instructions for -79T paper per year.
    • Tube made from 95% of recycled aluminium.
    • Recycled plastic cap.

Share with us your creations!

Thanks to the shades you’ve received, share with us your iNOA looks to help inspiring other hairdressers and clients around the world.

How to take the perfect picture?
Try a clean background, good lighting and close-up on hair.
Don’t hesitate to hold it slightly to valorize the result and to make the professional difference stand out!

join us

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pre-order open

New iNOA, pre-orders are opened!

Be one of the firsts to try the new iNOA.
Pre-order it now on L’Oréal Partnershop and benefit from a special offer.

Available soon on your countries L'Oréal Partner Shop website.

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Master the technique

Learn more about new iNOA on ACCESS.

Come and discover all about the new iNOA, thanks to training contents only available on ACCESS.

Now on access

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