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LET'S CELEBRATE

10 YEARS OF INOA

The unique* permanent haircolor powered by oil

Live the difference, feel INOA

Let’s celebrate INOA 10 years with Alexa Chung

Alexa Chung Portrait Inoa

INOA, the oil-color revolution launched 10 years ago


Ultra modern and cool color, ultimate sensory experience, no ammonia for a pleasant smell, maximum scalp comfort, up to 100% coverage.

In 2019, INOA re-invents an emblematic professional French Technique, the Balayage, associated to a new color inspiration to achieve an ideal multidimensional amber result.

And to embody this new star service, who’s better than Alexa Chung, the most Frenchy British it-girl. She wears a perfect duo of iridescent and amber reflects for a multi-tonal French result.

@alexachung

#FEELINOA

If you want the Same as Usual

inoa

Give your hair the perfect refresh it needs


Only a professional can create these subtle amber lights in your hair to give the perfect refresh it needs, using the same shade as usual.

Always natural-looking haircolor. Never flat, always pro.

 

This look is only achievable in your L’Oréal Professionnel salon.


Discover the full range of INOA products.

Find at your nearest hair salon

 

#FEELINOA

If you want a Bit of change

inoa

Give your hair the perfect dimension it needs


Only a professional can create a sophisticated duo of amber colors for a perfect match with your base that creates natural contrasts in your hair.

Always natural-looking haircolor. Never flat, always pro.

 

This look is only achievable in your L’Oréal Professionnel salon.


Discover the full range of INOA products.

Find at your nearest hair salon

 

#FEELINOA

If you want a New look

inoa

Give your hair the perfect recovery it needs


Only a professional can master the change by bringing high and low lights  in your lengths and create your ideal personalized amber new color. 

Always natural-looking haircolor. Never flat, always pro.

 

This look is only achievable in your L’Oréal Professionnel salon.


Discover the full range of INOA products.

Find at your nearest hair salon

4 new Ambré shades

Shades Inoa 10 Years

With four new Ambré shades, Balayage Ambré delivers a French and sophisticated multi-tonal result: a perfect and subtle balance between warm and cool iridescent reflects.

Live the difference. Feel INOA.

* By L'Oréal Professionnel