LET'S CELEBRATE
10 YEARS OF INOA
The unique* permanent haircolor powered by oil
Let’s celebrate INOA 10 years with Alexa Chung
INOA, the oil-color revolution launched 10 years ago
Ultra modern and cool color, ultimate sensory experience, no ammonia for a pleasant smell, maximum scalp comfort, up to 100% coverage.
In 2019, INOA re-invents an emblematic professional French Technique, the Balayage, associated to a new color inspiration to achieve an ideal multidimensional amber result.
And to embody this new star service, who’s better than Alexa Chung, the most Frenchy British it-girl. She wears a perfect duo of iridescent and amber reflects for a multi-tonal French result.
#FEELINOA
If you want the Same as Usual
Give your hair the perfect refresh it needs
Only a professional can create these subtle amber lights in your hair to give the perfect refresh it needs, using the same shade as usual.
Always natural-looking haircolor. Never flat, always pro.
This look is only achievable in your L’Oréal Professionnel salon.
Discover the full range of INOA products.
Find at your nearest hair salon
#FEELINOA
If you want a Bit of change
Give your hair the perfect dimension it needs
Only a professional can create a sophisticated duo of amber colors for a perfect match with your base that creates natural contrasts in your hair.
Always natural-looking haircolor. Never flat, always pro.
This look is only achievable in your L’Oréal Professionnel salon.
Discover the full range of INOA products.
Find at your nearest hair salon
#FEELINOA
If you want a New look
Give your hair the perfect recovery it needs
Only a professional can master the change by bringing high and low lights in your lengths and create your ideal personalized amber new color.
Always natural-looking haircolor. Never flat, always pro.
This look is only achievable in your L’Oréal Professionnel salon.
Discover the full range of INOA products.
4 new Ambré shades
With four new Ambré shades, Balayage Ambré delivers a French and sophisticated multi-tonal result: a perfect and subtle balance between warm and cool iridescent reflects.
Live the difference. Feel INOA.
* By L'Oréal Professionnel