10 YEARS OF INOA

Ultra modern and cool color, ultimate sensory experience, no ammonia for a pleasant smell, maximum scalp comfort, up to 100% coverage.

In 2019, INOA re-invents an emblematic professional French Technique, the Balayage, associated to a new color inspiration to achieve an ideal multidimensional amber result.

And to embody this new star service, who’s better than Alexa Chung, the most Frenchy British it-girl. She wears a perfect duo of iridescent and amber reflects for a multi-tonal French result.

@alexachung

Only a professional can create these subtle amber lights in your hair to give the perfect refresh it needs, using the same shade as usual.

Always natural-looking haircolor. Never flat, always pro.

This look is only achievable in your L’Oréal Professionnel salon.

Discover the full range of INOA products.

Only a professional can create a sophisticated duo of amber colors for a perfect match with your base that creates natural contrasts in your hair.

Always natural-looking haircolor. Never flat, always pro.

This look is only achievable in your L’Oréal Professionnel salon.

Discover the full range of INOA products.

Only a professional can master the change by bringing high and low lights  in your lengths and create your ideal personalized amber new color. 

Always natural-looking haircolor. Never flat, always pro.

This look is only achievable in your L’Oréal Professionnel salon.

Discover the full range of INOA products.