So, what is toner? Hair toner is a product that can be used on natural or color-treated warm tone brown hair to neutralize unwanted red or orange undertones. Some clients may be frightened by the idea that toner could change their hair color, so it’s important to emphasize that toner deposits tone only, in order to provide a natural-looking color that gradually fades away. It can be applied between color treatments to help your client’s hair color last longer.
What does toner do to brown hair? Toner for brown hair works to neutralize brown hair tones by offsetting any unwanted warm or brassy tones in the hair. Because complementary colors neutralize each other, we know that hair with red undertones can be neutralized using matte (.7) tones, while orange undertones can be neutralized using ash (.1) tones. Using a toner can help your clients achieve popular cool brown shades like ashy brunette, mocha, and walnut!