Inoa Still Life Oil
Still life Oil Brush Inoa

Discover INOA GLOW, the first oil-glow color for ultimate neutralization and extreme luminosity. This new Glow technology, with more reflects and less base, preserves the hair’s natural transparency and leaves a veil of translucent color allowing a more natural and luminous color. The best ? It’s still without ammonia for a pleasant smell and the optimal scalp comfort that makes the iNOA difference.



PRO LONGER For longer, thicker, better hair


Ready to empower your blonde ? Discover our new Expert Blondifier

Result Hair Blondifier

Care for your blonde

Blonde color needs care. As time goes by, natural blonde hair loses radiance. The hair turns dull and becomes darker. And we ask ourselves : Where is this shade that reminds me of childhood or summer days ?

Sophisticated, subtle and shiny, the colored or bleached blonde hair is vulnerable. Hair becomes sensible over time and the color loses its radiance. Dedicated to unique shades of Blonde, L’Oréal Professionnel is launching Blondifier: a brand new specific care range to magnify colored or bleached blonde hair at home or in salon.

A range formulated with Polyphenolsextracted from berry açai, the star ingredient in the Blondifier range.

Discover the full range

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*By L'Oréal Professionnel



Here at L’Oréal Professionnel, we are deeply concerned about the unprecedented coronavirus challenge the world is facing. The health and safety of our community, including all hair artists, clients and employees, are our top priority. We urge all of you to strictly follow the instructions outlined by the local authorities in your country. Our thoughts are with everyone affected by this global outbreak. Stay safe. Your L’Oréal Professionnel team.