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  [Water Saver]

  Make every drop count.

  The first showerhead leveraging patented water fragmentation technology to save up to 69% water at the backbar.

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  New

  [Absolut Repair Molecular]

  Repair 2 years of damage, in one use.

  Discover the tech Your perfect routine

  Instrumental test on the fiber macro-molecular structure after application of shampoo + rinse-off serum + leave-in mask.

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  Our cause

  Head Up

  For hair pros' mental health.

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• 

  

  New

  [Metal Detox]

  Stop hair breakage & color shift.

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• 

  

  New in salon

  My Hair [iD]

  The ultimate professional virtual try-on application.

  Explore hair color trends, give yourself a virtual makeover and book your next salon appointment.

  Try your 3D experience
• 

  

  [Scalp Advanced]

  Professional reset for deregulated scalps.

  Approved by dermatologists.

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• 

  

  WE ACT

  On transparency

  The overall environmental impact scores.

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• 

  

  [SteamPod4]

  The all-in-one professional steam styler, for unlimited hairstyles.

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