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IT-LOOKS Spring/Summer 2017

INOA by Vanessa Bruno

1st ever artistic collaboration

INOAby Vanessa Bruno

Vanessa Bruno, a famous French designer, shared her vision for 2017 colors and selected the 12 most INOA fashion and subtle shades.

It Looks Spring Summer

Hailey Baldwin

@haileybaldwin

Hailey Baldwin is our new worldwide spokesperson, joined by Emmy Rappe. As a true beauty addict, Hailey likes to play with her look, especially her hair which she wears as a fashion accessory.

"It’s amazing how just a new hair color can change everything",  she said. "I feel as though it even affects my mood. With the INOA by Vanessa Bruno professional hair color I feel like another Hailey!"

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Vanessa Bruno

Vanessa Bruno

@vanessabrunoparis

Vanessa Bruno, well-known french Fashion Designer, shared her vision for 2017 colors with INOA, textures and fashion. Her obsession: no more fake looking hair. Make every haircolor so natural that each client’s beauty will seamlessly be enhanced.

"As a fashion designer, my purpose is to accompany women in each moment of their life, to make them feel comfortable but at the same time desirable…", she explained.

"L’Oréal Professionnel is doing exactly the same with hair, being there during each key moment of woman’s life."


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The making-of INOA by Vanessa Bruno

#STYLEMYHAIR

Discover the backstage

It Looks 2017
It Looks 2017
It Looks Spring Summer Backstage
It Looks Spring Summer Backstage

It Looks Spring Summer Backstage

#GLAMTEAM

Discover the nude beige

It Looks Spring Summer

NUDE BEIGE

IT-LOOKS Spring/Summer 2017

Strongly inspired by the nude make-up trend, this natural result is obtained thanks to a blend between warm and cool beige shades for a subtle light gradient.

From brunette to blonde, the nude beige is sophisticated but so easy to wear.

  • .10(1/2).22 Very Light irridescent blonde

  • .10.01 Ash light blonde

  • .9.31 Light golden ash blonde

  • .9.13 Ash beige blonde

  • .8.1 Light ash blonde

  • .7.31 Golden ash blonde

#GLAMTEAM

Meet Jeremy & Pierrick

It Looks Spring Summer
It Looks Spring Summer

Jeremy Blanc & Pierrick Beringer

France
@jeremyetpierrick

THEIR RESUME:

• Members of the Creative French « Haute Coiffure » team
• In collaboration with L'Oréal Professionnel since 2006
• Hair artistry and creation lovers

THEIR REALISATIONS:

• HCT 2016
• Estetica Mag
• Color Trophy
• Tribute Mag

#GLAMTEAM

Discover the copper foilyage

It Looks Spring Summer

COPPER FOILYAGE

IT-LOOKS Spring/Summer 2017

The haircolor technique everyone needs to know about is bouncing on the layering make-up trend. Foilyage amplifies your color with different lightening levels, for a glamourous light-catching color.

The technique’s secret ? The power of foils, wrapping each specific hair strand, makes your color look ultranatural with an ultra dimensioned finish.

  • .8.34 Light golden copper blonde

  • .7.44 Vivid copper blonde

  • .7.43 Copper golden blonde

  • .6.40 Intense copper dark blonde

  • .6.34 Dark golden copper blonde

  • .5.4 Light copper brown

#GLAMTEAM

Meet Matthew Collins

It Looks Spring Summer
It Looks Spring Summer

Matthew Collins

Canada
@matthewstylist

HIS RESUME:

• Worked at the Paris and Toronto Fashion Weeks
• Haircolor tips featured in many fashion & publications
• Official hair expert on CTV's Flagship show « The social »

HIS CLIENTS:

• Gigi Hadid
• Julia Roitfeld
• Sarah Gadon
• Charlotte Tilbury

#STYLEMYHAIR

Spring/Summer collection 2017

It Looks 2017
It Looks 2017
It Looks 2017
It Looks 2017

L’Oréal Professionnel spotted the hottest 2017 spring/summer cut, colour and styling trends.

It Looks 2017

Discover the blonde

It Looks Spring Summer

CURL BOWL

It Looks Spring Summer

MODERN WAVES

It Looks Spring Summer

FRONT BRAID

To getthe look

Discover the brunette

It Looks Spring Summer

SLEEK SHAGGY

It Looks Spring Summer

BRAIDED BUN

It Looks Spring Summer

MESSY SHAG

To getthe look

Discover the copper

It Looks Spring Summer

MOHAWK BRAID

It Looks Spring Summer

SOPHISTICATED PONYTAIL

It Looks Spring Summer

VENUS WAVES

To getthe look