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Haircolor is the new make-up

Ask your l’Oréal Professionnel colorist to customize each color for truly personalized results.

Haircolor isthe new make-up!

Haircolor is the new make-up Grazia

Because haircolor trends come and go.

As quick as a selfie, and never the same.


Because today’s hair colorists are like make-up artists.

They have access to professional techniques and tools.


Because haircolor is no longer an obligation.

But is now synonymous with pleasure and desire.


Because we no longer go to a salon just to cover white hair.

but to brighten our hair, to make it look more beautiful.

Follow Camille's story #haircheck

#GLAMTEAM

Try a new look on the application Style My Hair

Style My Hair
Haircolor is the new make-up

STYLE MY HAIR


Experience your hair color transformation.

Download the app:

Style My Hair

#STYLEMYHAIR

Discover INOA  IT-LOOKS S/S 2017

Haircolor is the new make-up - It Looks
Haircolor is the new make-up - It Looks
Haircolor is the new make-up It Looks
Haircolor is the new make-up - It Looks

INOA launches it’s first ever IT-LOOKS in partnership with the famous French designer, Vanessa Bruno, joined by two of our top colorists.

Discover
Haircolor is the new make-up - It Looks
  • .10(1/2).22 Very Light irridescent blonde

  • .10.01 Ash light blonde

  • .9.31 Light golden ash blonde

  • .8.34 Light golden copper blonde

  • .7.44 Vivid copper blonde

  • .7.43 Copper golden blonde

Dare to change your hair,dare new colors

Haircolor is the new make-up

Haircolor interprets our personality and lets us create decisive looks thanks to the launch of new trendy hair colours #lorealpro

Ask your l’Oréal Professionnel colourist to customize each colour for truly personalized results.

Haircolor is the new make-up
Haircolor is the new make-up
More about haircolor
Haircolor is the new make-up
Haircolor is the new make-up
Haircolor is the new make-up

#STYLEMYHAIR

Boost your likes with #Selfiecolor

Selfie Color
Selfie Color
Selfie Color
Selfie Color

We collaborated with five local Instagram influencers: @xeniaoverdose @veronicaferraro @mariapombo @ludivineoff @vivianhoorn, to create five tailor-made DIA looks inspired by the hottest makeup techniques: no matter who you are, DIA has what you need! #selfiecolor

Selfie Color