IN SALON ONLY
DIA | 50 ml
Try DIA Dia Richesse Hi-Visibility at your nearest hairdresser
Coverage of up to 50% of white hair
Tailored intensity. Shiny and visible reflects even on darker hair
20 min : depending on the service provided by your professional hairdresser total service time may vary.
Most visible tone on tone by l'Oreal Professionnel. Brings ultra-visible highlights and intense shine, for natural or coloured hair. Fades gradually, so no root effect. Helps to protect the hair fibre, leaving it feeling soft.
We collaborated with five local Instagram influencers: @xeniaoverdose @veronicaferraro @mariapombo @ludivineoff @vivianhoorn, to create five tailor-made DIA looks inspired by the hottest makeup techniques: no matter who you are, DIA has what you need! #selfiecolor