INOA by Kay Schneider
Photography by Yves J. Hayat
Kay Schneider finished his apprenticeship as a hairdresser in 1997 and started working self-employed in 2002 in his own establishment in the centre of Bremen. He was named Fashion Director of Intercoiffure Germany in 2009. He is a member of the Haute Coiffure Française and the team of L´Oréal Atelier Artistique, and he was the first German participant in the Colour Lab Team in Paris. He has worked on several international shoots and as a consultant in beauty for the specialised press, hair styling for the Mercedes Benz Fashion Week in Berlin and numerous other shows in Zurich, Rio de Janeiro and Paris. His establishment was chosen as one of the twenty best in Germany by German women's magazines.
Look 1 is like a labyrinth, with changing sides and corridors; a game of lights and shadows where colours are flooded with light, changing from brown to blond.
Look 2 is fancy like the timber network of a forest. The colour concept accentuates the volume of the arty updo.