The 2008 edition of the L'OREAL Business Forum was held in Villasimius, Sardinia (Italy) from 29 September to 1st October, with more than 2,000 salon professionals from 30 countries.

This 3-day event revolved around business and artistic workshops lead by renowned international business speakers and artistic experts, including Bertram K, Laetitia Guenaou, Gary Rom, Petra Mechurova, Carlo Bay & Tanya Chernova.

The Business theme this year was Embracing Change which covered important new business opportunities such as boomers and men, how to benefit from new technologies and educating for success.